Work

The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers

Year: 2010

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679180204

Authors: Phattarawan Tantong, Kiran Karande, Anil Nair, Anusorn Singhapakdi

Institutions: Walailak University, Old Dominion University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997123631

FWCI: 7.428

Cites: 83

Cited by: 31

Related to: 10