Work

Developing strategic marketing through the use of marketing networks

Year: 2005

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254050008293

Authors: Steve Rocks, Audrey Gilmore, David Carson

Institution: University of Ulster

Language: English

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997372940

FWCI: 9.688

Cites: 50

Cited by: 59

Related to: 10