Work

The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term

Year: 2014

Type: article

Source: Journal of Political Marketing

DOI: 10.1080/15377857.2014.958364

Authors: Chad M. Milewicz, Mark C. Milewicz

Institutions: University of Southern Indiana, University of North Carolina at Pembroke

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997375082

FWCI: 5.892

Cites: 81

Cited by: 39

Related to: 10