Year: 2010
Type: article
Abstract: This interpretive study examined consumption and brand names within the best-selling young adult romance series Gossip Girl, A-List, and Clique. This study demonstrated similarities of this romantic fiction to marketing promotions. The key finding is that consumption, often in the forms of specified brands and product lines, was linked to heroines' romantic and sexual desirability. I argue that this is a limited and limiting understanding of femininity that benefits marketers and retailers rather than girl readers.
Source: Women s Studies in Communication
Author: Naomi R. Johnson
Institution: Longwood University
Language: English
Topic: Gender, Feminism, and Media
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1997449613