Work

Deconstructing the value proposition of an innovation exemplar

Year: 2014

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2011-0504

Authors: Adrian Payne, Pennie Frow

Institutions: UNSW Sydney, The University of Sydney

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997542677

FWCI: 16.38

Cites: 100

Cited by: 53

Related to: 10