The Close Relationship Strategy – Corporate brand development in banking
Year: 2009
Type: article
Study design: Observational Study
Source: Journal of Brand Management
DOI: 10.1057/bm.2009.8
Authors: Lars Silver, Björn Berggren
Institution: KTH Royal Institute of Technology
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1997745985