Work

Authentic dialogue? The role of “friendship” in a social media recruitment campaign

Year: 2010

Type: article

Source: Journal of Communication Management

DOI: 10.1108/13632541011064517

Authors: Alison Henderson, Rachel Bowley

Institution: University of Waikato

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997826532

FWCI: 33.91

Cites: 61

Cited by: 204

Related to: 10