Work

Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects

Year: 2008

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367370202

Authors: Luuk Lagerwerf, Anoe Meijers

Institution: Vrije Universiteit Amsterdam

Language: English

Topic: Language, Metaphor, and Cognition

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997829481

FWCI: 3.627

Cites: 31

Cited by: 65

Related to: 10