Work

The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness

Year: 2012

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2012.5

Author: Bang Nguyen

Institution: Oxford Brookes University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1997956558

FWCI: 5.207

Cites: 101

Cited by: 27

Related to: 10