Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
Year: 2006
Type: article
Source: Journal of Marketing Education
Authors: Shelby D. Hunt, Sreedhar Madhavaram
Institutions: Texas Tech University, Cleveland State University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W1998083983