Work

Sexist humour in advertising: just a joke or marketing strategy?

Year: 2010

Type: article

Study design: Observational Study

Source: International Journal of Arts and Technology

DOI: 10.1504/ijart.2011.037770

Authors: Nicoleta Groza, Jordi Fernandez Cuesta

Institution: Universitat Autònoma de Barcelona

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998156086

FWCI: 1.399

Cites: 56

Cited by: 12

Related to: 10