Work

Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process

Year: 2003

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2003.9728212

Author: Demetris Vrontis

Institution: Manchester Metropolitan University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998174235

FWCI: 9.112

Cites: 24

Cited by: 83

Related to: 10