The effect of perceived quality on brand equity: an empirical study on generic drugs
Year: 2011
Type: article
Study design: Observational Study
Authors: Shamindra Nath Sanyal, Saroj Kumar Datta
Institution: Mody University of Science and Technology
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1998412089