Work

How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

Year: 2011

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475311420234

Authors: Paul Harrigan, Bev Hulbert

Institutions: The University of Western Australia, University of Southampton

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

Funder: Academy of Marketing

OpenAlex ID: W1998423358

FWCI: 14.23

Cites: 128

Cited by: 128

Related to: 10