Work

Why are you really losing sales opportunities? A buyers' perspective on the determinants of key account sales failures

Year: 2014

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2014.06.002

Authors: Scott B. Friend, Carolyn F. Curasi, James S. Boles, Danny N. Bellenger

Institutions: University of Nebraska–Lincoln, Georgia State University, University of North Carolina at Greensboro

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998432575

FWCI: 7.331

Cites: 52

Cited by: 35

Related to: 10