Work

The effect of humor in advertising: An individual-difference perspective

Year: 1996

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199609)13:6<531::aid-mar1>3.0.co;2-9

Author: Yong Zhang

Institution: Hofstra University

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998509310

FWCI: 2.186

Cites: 28

Cited by: 84

Related to: 10