Work

US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

Year: 2011

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.2011.01210.x

Authors: TAEJUN (DAVID) LEE, ERIC HALEY, TAI WOONG YUN, WONJUN CHUNG

Institutions: Bradley University, University of Tennessee at Knoxville, Hongik University, University of Louisiana at Lafayette

Language: English

Topic: Financial Literacy, Pension, Retirement Analysis

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998659579

FWCI: 2.27

Cites: 49

Cited by: 15

Related to: 10