Work

Education as Service: The Understanding of University Experience Through the Service Logic

Year: 2009

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841240902904703

Authors: Irene C. L. Ng, Jeannie Forbes

Institution: University of Exeter

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1998772841

FWCI: 14.18

Cites: 104

Cited by: 303

Related to: 10