Work

Self-Referencing and Political Candidate Brands: A Congruency Perspective

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Political Marketing

DOI: 10.1080/15377857.2014.990837

Authors: Francisco Guzmán, Audhesh K. Paswan, Eric Van Steenburg

Institutions: University of North Texas, James Madison University

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998788533

FWCI: 15.2

Cites: 74

Cited by: 52

Related to: 10