Work

Mobile advertising: The changing landscape of the advertising industry

Year: 2015

Type: article

Study design: Observational Study

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2015.03.003

Authors: Choy-Har Wong, Garry Wei-Han Tan, Boon-In Tan, Keng-Boon Ooi

Institutions: Wawasan Open University, Tunku Abdul Rahman University of Management and Technology, Universiti Tunku Abdul Rahman, UCSI University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999012125

FWCI: 12.25

Cites: 123

Cited by: 197

Related to: 9