Work

An empirical study of the impact of consumer perceived risk on purchase likelihood: a modelling approach

Year: 2006

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2006.00493.x

Authors: Ruth M.W. Yeung, Joe Morris

Institution: Cranfield University

Language: English

Topic: Risk Perception and Management

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1999238513

FWCI: 12.77

Cites: 61

Cited by: 126

Related to: 10