What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings
Year: 2014
Type: article
Authors: Keith A. Quesenberry, Michael K. Coolsen
Institutions: Johns Hopkins University, Shippensburg University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1999489727