The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
Year: 2009
Type: article
Study design: Observational Study
Authors: Kiseol Yang, Laura D. Jolly
Institutions: University of North Texas, University of Georgia
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1999818323