Work

The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance

Year: 2006

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2006.01.002

Authors: Pilar Carbonell, Ana Isabel Rodriguez

Institutions: York University, Universidad de Valladolid

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000370066

FWCI: 12.15

Cites: 100

Cited by: 166

Related to: 10