Work

Customer relationship management in retailing: A content analysis of retail trade journals

Year: 2007

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2007.02.009

Authors: Joan L. Anderson, Laura D. Jolly, Ann E. Fairhurst

Institutions: Washington State University, University of Tennessee at Knoxville

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000483423

FWCI: 4.319

Cites: 20

Cited by: 95

Related to: 10