Work

Counteracting Forces in Multi‐branded Product Platform Development

Year: 2007

Type: article

Source: Creativity and Innovation Management

DOI: 10.1111/j.1467-8691.2007.00432.x

Authors: Christer Karlsson, Martin Sköld

Institutions: Chalmers University of Technology, Halmstad University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000528599

FWCI: 3.183

Cites: 27

Cited by: 32

Related to: 10