Work

Critical problems in marketing planning: the potential of decision support systems

Year: 1994

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652549400000013

Authors: Huhg Wilson, Malcolm Mcdonald

Institution: Cranfield University

Language: English

Topic: Decision Support System Applications

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000751759

FWCI: 0.846

Cites: 76

Cited by: 25

Related to: 10