Work

Building brand equity in retail banks: the case of Trinidad and Tobago

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-11-2013-0136

Authors: Meena Rambocas, Vishnu M. Kirpalani, Errol Simms

Institution: University of the West Indies

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000869404

FWCI: 6.598

Cites: 77

Cited by: 33

Related to: 10