Work

The impact of customer experience on brand equity in a business-to-business services setting

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2009.37

Authors: Galina Biedenbach, Agneta Marell

Institution: Umeå University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001115249

FWCI: 8.865

Cites: 67

Cited by: 251

Related to: 10