Work

Dual‐perspective SWOT: a synthesis of marketing intelligence and planning

Year: 2004

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500410516931

Authors: Milorad M. Novicevic, Michael Harvey, Chad W. Autry, Edward U. Bond

Institutions: University of Mississippi, Bradley University

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001440069

FWCI: 3.742

Cites: 34

Cited by: 69

Related to: 10