Finding the True Voice of the Customer in CPG Supply Chains: Shopper‐Centric Supply Chain Management
Year: 2014
Type: article
Source: Journal of Business Logistics
DOI: 10.1111/jbl.12055
Authors: Marcel M. Zondag, Bruce Ferrin
Institution: Western Michigan University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2001950436