Employer branding and market segmentation
Year: 2009
Type: article
Source: Journal of Brand Management
DOI: 10.1057/bm.2009.10
Authors: Lara Moroko, Mark D Uncles
Institution: UNSW Sydney
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2002096801