Work

Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory

Year: 2009

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911760902845031

Authors: Geng Cui, Xiaoyan Yang

Institutions: Lingnan University, Guangdong University of Foreign Studies

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002186639

FWCI: 8.559

Cites: 27

Cited by: 49

Related to: 10