Work

Transaction cost economics and its uses in marketing

Year: 2011

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-011-0268-z

Authors: Oliver Williamson, Tarek Ghani

Institution: University of California, Berkeley

Language: English

Topic: Outsourcing and Supply Chain Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002963744

FWCI: 10.38

Cites: 83

Cited by: 93

Related to: 10