Work

Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

Year: 2013

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2013.03.004

Authors: Arnaud De Bruyn, Sonja Prokopec

Institution: École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003298287

FWCI: 1.456

Cites: 42

Cited by: 59

Related to: 10