Work

Customer relationship management and company performance—the mediating role of new product performance

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-010-0194-5

Authors: Holger Ernst, Wayne D. Hoyer, Manfred Krafft, Katrin Krieger

Institutions: WHU – Otto Beisheim School of Management, The University of Texas at Austin, University of Münster

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003502546

FWCI: 43.74

Cites: 62

Cited by: 289

Related to: 10