Consumer innovativeness and perceived risk: implications for high technology product adoption
Year: 2006
Type: article
Study design: Observational Study
Source: Journal of Consumer Marketing
Authors: Tanawat Hirunyawipada, Audhesh K. Paswan
Institution: University of North Texas
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2003682675