Year: 2013
Type: article
Abstract: Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
Source: IEEE Security & Privacy
DOI: 10.1109/msp.2013.5
Author: Frederik Zuiderveen Borgesius
Institution: University of Amsterdam
Language: English
Subfield: Law
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
Funder: European Commission
OpenAlex ID: W2003750865