Work

Effective destination advertising: Matching effect between advertising language and destination type

Year: 2015

Type: article

Source: Tourism Management

DOI: 10.1016/j.tourman.2015.01.005

Authors: Jaemun Byun, SooCheong (Shawn) Jang

Institution: Purdue University West Lafayette

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003869503

FWCI: 14.31

Cites: 48

Cited by: 182

Related to: 10