Work

Microcomputer Versus Mainframe Usage by Marketing Professionals

Year: 1987

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723396

Authors: John T. Mentzer, Camille P. Schuster, David J. Roberts

Institution: Virginia Tech

Language: English

Topic: Decision Support System Applications

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004009832

FWCI: 5.699

Cites: 9

Cited by: 37

Related to: 10