An empirical investigation of antecedents of B2B Websites’ effectiveness
Year: 2002
Type: article
Study design: Observational Study
Source: Journal of Interactive Marketing
DOI: 10.1002/dir.10044
Authors: Goutam Chakraborty, Vishal Lala, David Warren
Institutions: Oklahoma State University, Oklahoma State University at Tulsa
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2004012898