Work

Brand orientation in the Top 500 fundraising charities in the UK

Year: 2001

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420110406040

Author: Philippa Hankinson

Institution: University of Surrey

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004016348

FWCI: 3.667

Cites: 27

Cited by: 85

Related to: 10