Work

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Year: 2012

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2012.02.009

Authors: Roland Gau, Haeran Jae, Madhubalan Viswanathan

Institutions: The University of Texas at El Paso, Virginia Commonwealth University, University of Illinois Urbana-Champaign

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: closed

OpenAlex ID: W2004026323

FWCI: 5.893

Cites: 54

Cited by: 34

Related to: 10