Adaptive Strategies for Coping with Product Variety Decisions
Year: 1991
Type: article
Abstract: Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether to broaden product lines or to focus production. This article explores both theoretically and empirically the possible impacts of product diversification. The emerging technologies and adaptive manufacturing strategies, potentially meeting a variety of customer needs while enhancing other competitive advantages, are examined.
Authors: Kun‐Huang Yeh, Chao‐Hsien Chu
Institutions: Tatung University, University of Tsukuba, Iowa State University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2004141112