Work

Reminder: a horse is a horse

Year: 2005

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2004.11.001

Author: John R. Rossiter

Institutions: University of Wollongong, Erasmus University Rotterdam

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004347487

FWCI: 9.005

Cites: 7

Cited by: 76

Related to: 10