Work

Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740191

Authors: Tsuen-ho Hsu, Yi-sheng Wang, Su-chan Wen

Institutions: National Kaohsiung First University of Science and Technology, National Cheng Kung University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2004384579

FWCI: 3.15

Cites: 32

Cited by: 57

Related to: 10