Work

Service branding: consumer verdicts on service brands

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2004.05.002

Authors: Debra Grace, Aron O’Cass

Institutions: Griffith University, University of Newcastle Australia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2004452297

FWCI: 3.607

Cites: 71

Cited by: 178

Related to: 10