The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective
Year: 2001
Type: article
Source: Journal of Marketing
Authors: Aric Rindfleisch, Christine Moorman
Institutions: University of Arizona, Duke University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2004512536
