Work

UK Brand Asset Recognition Beyond “Transactions or Events”

Year: 2001

Type: article

Source: Long Range Planning

DOI: 10.1016/s0024-6301(01)00069-3

Author: Tony Tollington

Language: English

Topic: Accounting Theory and Financial Reporting

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004630588

FWCI: 1.525

Cites: 32

Cited by: 15

Related to: 10