Work

Project management in retailing: integrating the behavioral dimension

Year: 2008

Type: article

Abstract: The retail environment is globalizing, requiring high levels of consistent experimentation. Project management can be used to help retailers test new ideas and implement the most successful ones. Unfortunately, project management in the retail setting often delivers unsatisfactory results. Project management has traditionally focused on conventional planning tasks. The people dimension is often overlooked as a key to project management success. However, human behavior is particularly important in the retail setting, where projects are generally focused on testing new concepts, increasing collaboration, and implementing new technologies. This research examines the role of the behavioral dimension in retail project management and supports the view that the behavioral dimension is central to retail project management success.

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593960802113950

Authors: Thomas Rudolph, Tillmann Wagner, Stanley Fawcett

Institutions: University of St.Gallen, Texas Tech University, Brigham Young University

Language: English

Topic: Construction Project Management and Performance

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2004861215

FWCI: 1.883

Cites: 86

Cited by: 25

Related to: 10